Patrick Jason Andri's profile

Joyful Dummy Branding

Patrick Jason Andri
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brand identity branding copywriting Food Fun graphic design ILLUSTRATION logo naming typography
Branding, Naming, and Visual Identity for The Joyful Dummy

Joyful Dummy or JD for short, is a hypothetical project I did.
I wanted to make it feel free, rough around the edges, no strict rules whatsoever, after all wings are tools to fly is It not? It symbolizes freedom. With that in mind I made the designs feel expressive by combining rough illustrations with drawn copy, utilizing compositions that are more 'in your face' and experimenting with different layouts and layering. ​​​​​​​
I love the result and I'm happy that I decided to 'Just Wing It' with this fun project.

brand identity branding copywriting Food Fun graphic design ILLUSTRATION logo naming typography
brand identity branding copywriting Food Fun graphic design ILLUSTRATION logo naming typography
brand identity branding copywriting Food Fun graphic design ILLUSTRATION logo naming typography
brand identity branding copywriting Food Fun graphic design ILLUSTRATION logo naming typography
brand identity branding copywriting Food Fun graphic design ILLUSTRATION logo naming typography
brand identity branding copywriting Food Fun graphic design ILLUSTRATION logo naming typography

Credits.
These photos were taken by:

Bernard Hermant                                                   Media Modifier
Budka Damdinsuren                                              Romain Briaux
Illia Kholin                                                              Will Esayenko
Jon Tyson

Joyful Dummy Branding
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Patrick Jason Andri's profile

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Patrick Jason Andri's profile
Jakarta, Indonesia

Joyful Dummy Branding

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